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Taeho Yoh

Taeho Yoh, Professor and Director of Sport Administration

Taeho Yoh holds two Ph.Ds, one in Marketing from Southern Illinois University Carbondale and another in Sport Management from Florida State University. He is cross-appointed in the College of Health and Human Sciences the College of Business and Analytics. His research primarily focuses on the following areas: Corporate Social Responsibility, Sport Marketing and Social Impact of Sport Organizations, and Marketing and Promotions for Non-profit Sectors.

Dr Yoh’s  primary teaching duties at the undergraduate level include coursework required for sport administration, Legal and Ethical Aspects of Sport (KIN 364) and Internship (KIN 455). At the graduate level, Dr. Yoh teaches Foundations of Sport Management (KIN 501), Sport Promotions (KIN 540), Legal Aspects of Sport (KIN 550), and Internship in Sport Management (KIN 555).

Dr. Yoh has served his profession as a member of the diversity committee at North American Society for Sport Management (NASSM). He has reviewed for multiple journals and conferences, including International Journal of Sport Marketing and Sponsorship, International Journal of Sport Marketing and Management, AAHPERD, Sport Marketing Association.

Taeho Yoh

Office: Davies 119
Phone: 618-453-3124, 


Selected Publications

Anaza, E, Park, M. &Yoh, T (2013). Examining constraints restricting fans from attending women’s intercollegiate sporting events. International Journal of Sport Management.14 (3), 249-270.

Gordon, B., & Yoh, T. (2013). Examining the Journal of Legal Aspects of Sport: A content analysis of topical journal articles. International Journal of Sport Management.

Yoh, T. & Crouch, M. (2012). Exploring Internet marketing in college sport: A content analysis of college athletic websites in the United States. Journal of Contemporary Athletics, 5 (4).