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Taeho Yoh

Taeho Yoh, Professor and Program Director for Sport Administration

Sport Administration, Human Sciences

Dr. Taeho Yoh is a Professor of Sport Management and Program Director for Sport Administration. Dr. Taeho Yoh’s research interests lie in various aspects of sport marketing, particularly in the  areas of cause-related sport marketing as corporate social responsibility, sport consumer behavior, and sport marketing for NPOs. 

Dr Yoh’s  primary teaching duties at the undergraduate level include coursework required for sport administration, Legal and Ethical Aspects of Sport (KIN 364) and Internship (KIN 455). At the graduate level, Dr. Yoh teaches Foundations of Sport Management (KIN 501), Sport Promotions (KIN 540), Legal Aspects of Sport (KIN 550), and Internship in Sport Management (KIN 555).

Dr. Yoh has served his profession as a member of the diversity committee at North American Society for Sport Management (NASSM). He has reviewed for multiple journals and conferences, including International Journal of Sport Marketing and Sponsorship, International Journal of Sport Marketing and Management, AAHPERD, Sport Marketing Association.

Taeho Yoh

Office: Davies Hall, 119
Phone: 618-453-3124


Ph.D., Florida State University (Sport Management), 2001
M.S., Indiana State University (Sport and Recreation Management), 1996
B.S., HongIk University, 1994

Selected Publications

Anaza, E, Park, M. &Yoh, T (2013). Examining constraints restricting fans from attending women’s intercollegiate sporting events. International Journal of Sport Management.14 (3), 249-270.

Gordon, B., & Yoh, T. (2013). Examining the Journal of Legal Aspects of Sport: A content analysis of topical journal articles. International Journal of Sport Management.

Yoh, T. & Crouch, M. (2012). Exploring Internet marketing in college sport: A content analysis of college athletic websites in the United States. Journal of Contemporary Athletics, 5 (4).