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Meungguk Park

Meungguk Park, Associate Professor

Sport Administration, Human Sciences

Dr. Meungguk Park is an Associate Professor of Sport Administration. Dr. Park’s research focus is on non-profit sport organizations and/or sporting events whose main function is to produce goods and services for the welfare of people with disabilities, cancer patients, and low income individuals.

His research examines sport consumer behavior and social marketing with special interest in public service advertisements for non-profit sport organizations, promotion and fundraising strategies related to charity-affiliated sporting events, corporate sponsorship associated with the Paralympic Games and Special Olympics, corporate social responsibility in sport, and attitudes towards autism.

His teaching duties at the graduate level include Financial Aspects of Sport (KIN 580) and Facility Design & Event Management (KIN 517). At the undergraduate level, he teaches Introduction to Sport Administration (KIN 360), Business Aspects of Sport (KIN 365), and Sport Venue and Event Management (KIN 367). He has also taught Organizational Behavior in Sport (KIN 505) and  Administration of Athletics (KIN 508).

Dr. Meungguk Park has practical experience working in several sport organizations, such as the Ohio Wheelchair Games, the OSU Adapted Recreational Program, the Leach FSU Student Recreation Center, the Tallahassee Tiger Sharks (a minor professional ice hockey team), and the Squash Sport Center (South Korea). Currently, he is serving as a regional leadership board member for the American Cancer Society. In addition, he is serving on the Special Olympics Committee (Southern Area 15 in Illinois). In his spare time, he enjoys playing tennis and spending time with his family.

Meungguk Park

Office: Davies Hall, 160E
Phone: 618-453-3126


Ph.D. The Ohio State University (Sport Management: Cognate area-Marketing), 2005
M.S. Florida State University (Sport Administration), 2001
B.C. Yeungnam University (International Economics and Business), 1996 (South Korea)

Selected Publications

Park, M., Turner, B., & Pastore, D. L. (2008). Effective public service advertisements to attract volunteers for the Special Olympics: An elaboration likelihood perspective. Sport Management Review, 11(2), 165-192.

Park, M., Turner, B., Pastore, D. L., Chitiyo, M., & Yoh, T. (2016). Information processing of audiences exposed to public service advertising messages for the Special Olympics: A cognitive response approach. International Journal of Sports Marketing and Sponsorship, 17(3), 277-298.

Kang, H., Park, M., & Wallace, J. (in press). The impact of perceived social support, loneliness, and physical activity on quality of life in South Korean older adults. Journal of Sport and Health Science.

Park, M., Yoh, T., & Anton, P. (2011). Effective fundraising techniques for charity sporting events: A case study of Relay For Life. International Journal of Sport Management, 12(2), 162-175.