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Sevincgul Ulu

Sevincgul Ulu, Assistant Professor

Sevincgul Ulu is an assistant professor in the Marketing Department at Southern Illinois University, Carbondale. She obtained her PhD in Marketing from Rutgers University and she also holds an MBA degree from Freeman School of Business, Tulane University, with a concentration in Marketing and Global Leadership. Her research focuses on online behavior, authenticity, identity, evolutionary psychology, and brand activism. She has published in multiple journals such as Journal of Business Research and Psychology and Marketing. Her research has been featured in and Prior to entering academia, she worked for SONY where she developed her interest in digital marketing. Her work experience includes CRM specialist in HSBC and behavioral lab manager in Rutgers University. She has been teaching Consumer Behavior, Marketing Research, and Social Media Marketing courses.

Research Interests:

  • Authenticity
  • Word of Mouth Behavior
  • Social Media Behavior
  • Brand Activism
  • Identity
Sevincgul Ulu

Office: Rehn Hall 217A
Phone: 618-453-7802

Selected publications:

  • Anlamlier, Eda and Sevincgul Ulu (2022), “Proactive Nostalgia: Strategizing Product Displays on Social Media” Journal of Psychology and Marketing, (Published online)
  • Durante, K.M.,Yana van der Meulen Rodgers, Lisa Kaplowitz, Elaine Zundl, & Sevincgul Ulu (2020), “The Highs & Lows of the COVID-19 Pandemic for Working Parents and the Implications for the Future of Work”,
  • Mesut Cicek, Ulu, Sevincgul, and Can Uslay (2019), “The Effects of Place Authenticity on the Quality of Life and Regional Economic Development”, The Journal of Macromarketing, 39(4), 400-414
  • Durante, Kristina M., Vladas Griskevicius, and Sevincgul Ulu (2020), “The Effect of Fertility on Loss Aversion,” Journal of Business Research, 120, 599-607.
  • Aksu, G. and Sevincgul Ulu (2019), “Brand Activism: The Effect of Consumers’ Personal Values on Their Reactions to Brands’ Activism Behaviors,” 2019 AMA Marketing + Public Policy Conference, 29
  • Ulu, Sevincgul., Durante, Kristina., Berger, Jonah., Kim, Aekyoung (2018). The Effect of Fertility on Women's Word-of-Mouth Behavior. Advances in Consumer Research, 46.
  • Yayla Serdar, Omer Cem Kutlubay, Sevincgul Ulu, and Sengun Yeniyurt (2018), “The Rutgers Business School General Impact Index for Business Journals,” Rutgers Business Review, 3(2), 175-181
  • Uslay, Can and Sevincgul Ulu (2017), “Security and Patron Satisfaction: Issues and Recommendations'', white paper for the The National Academies of Sciences, Engineering, and Medicine, Board on Behavioral, Cognitive, and Sensory Sciences, Division of Behavioral and Social Sciences and Education, Decadal Survey. Published: