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Terry Clark

Terry Clark, Professor of Marketing

Terry Clark has a passion for all things Saluki, "Of all the universities I've studied at, worked at or visited, SIU is by far my favorite," he said. "I love Southern Illinois, I love Carbondale and I love our campus."

Clark's love affair with SIU started in the 1970s when he arrived on campus to attend college. Clark earned his bachelor's degree in 1980 and his master's in 1982, both from SIU, and a doctorate in 1987 from Texas A&M University. After holding faculty positions at University of Notre Dame and Emory University, Clark joined the SIU teaching staff in 1999, where he is now the dean of the College of Business and Analytics.

He specializes in marketing strategy and international marketing. Clark received the College of Business and Analytics Undergraduate Teacher of the Year Award in 2003 and a Teacher Honor Roll Award in 2004.

Clark was born and raised in Newcastle-Upon-Tyne, England. Before immigrating to the United States, he attended the Newcastle College of Art and Industrial Design, where he studied fine art, specifically painting. "When I left art school, I went down to London, and I was a street musician for a while," he said. The gig turned out to be serendipitous beyond belief. He met his wife of more than thirty years while singing on the street at Tottenham Court Road Tube station.

Terry Clark

Office: Rehn Hall, 120A
Phone: 618-453-7781

Research Interests

  • International marketing
  • Social and national culture
  • Marketing strategy

Recent Publications

“The Intellectual Ecology of Mainstream Marketing Research: An Inquiry into the Place of Marketing in the Family of Business Disciplines,” Journal of the Academy of Marketing Sciences, with Thomas Martin Key, Monica Hodis and Daniel Rajaratnam, pp. 223-241, 2014 (lead article).

“Shelby Hunt and the Great Revolution” in Marketing Legends, Volume 2, Marketing Theory: Philosophy of Science Foundations of Marketing. Jagdip Singh editor, Sage Publications, with Carol Azab, pp. 141-147, 2011.

“A Marvel and Wonder: Shelby Hunt’s Contributions to Marketing” in Marketing Legends, Volume 7, Marketing Management and Strategy: Philosophy of Science Foundations of Marketing. P. Rajan Varadarajan, editor, Sage Publications, with Martin Key, pp. 357-361, 2011.

“Pricing and Currency Fluctuations in International Marketing” in International Encyclopedia of Marketing, edited by Jagdish Sheth and Naresh Malhotra. John Wiley & Sons, with David Campbell, vol 6; 175-76, 2011.

“The Ancient Road: An Overview of Globalization” in Handbook of International Marketing (Sage Research Series) (Masaaki Kotabe editor), with Monica Hodis and Paul D’Angelo, 2009, pp. 15-35.

“The Direct Effects of Price Perception Constructs and Internal Reference Price on Consumers’ Overall Price Perception” European Journal of Management, with Gloria Meng and Suzanne A. Nasco, 8 (2), 2008.

“Measuring Country-of-Origin Effects in Caucasians, African-Americans and Chinese Consumers for Products and Services” Journal of International Consumer Marketing , with Juan Meng and Suzanne A. Nasco, Vol. 20, Number 2, 2007, 17-31.

“Toward a Unified Theory of Consumer Technology Acceptance” Psychology & Marketing with Songpol Kulviwat, Gordon C. Bruner II, Anand Kumar and Suzanne A. Nasco, 24 (12), 2007, 1067–1092.

“Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry into the Causes of Market Growth” Journal of the Academy of Marketing Sciences, with Sundar Bharadwaj and Songpol Kulvivat, Vol 33 N0. 3 (Summer), 2005, 347-359.

“Global Dialogue: A Response to the Responders in the Special Globalization Issue of JIM” (with Lynette Knowles and Monica Hodis), Journal of International Management, Vol 10 No. 1, 2004, 511-514.

“Global Myopia: Globalization Theory in International Business” (with Lynette Knowles) Journal of International Management , Vol 9 No. 4, 2003, 361-372 (Journal of International Management’s Top 10 Hottest Articles).

“Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions,” Journal of International Business Studies with Masaaki Kotabe, and Dan Rajaratnam, Vol 30 No. 2, 1999, 249-268. (Reprinted in International Marketing: Modern And Classic Papers Vol II Edward Elgar Publishing Ltd. Cheltenam, UK, 2008; and Global Business: Positioning Ventures Ahead, edited by Michael R. Czinkota, Ilkka A. Ronkainen Routledge, 2010 ).


  • Teaching Honor Roll, SIUC 2004
  • Outstanding Undergraduate Teacher of the year, SIUC 2003
  • Sawyer Mellon Fellow, Emory University 1997-1998
  • Caldwell Teaching Fellowship, Emory University 1997
  • Hans B. Thorelli Best Paper Award 1996
  • Distinguished Educator, Goizueta Business School, Emory University 1995