Recent Publications
Key, T. M., Boostrom, R. E., Adjei, M. T. and Campbell, D. A. (2013), “Watch out: Themes in timepiece communities of counterfeit consumption,” Journal of Consumer Behaviour, 12: 307–317.
Charles H. Noble, Stephanie M. Noble, and Mavis T. Adjei (2012), “Let Them Talk!: Managing primary and extended Online Communities for success,” Business Horizons, 55 (5), 475 – 484.
Adjei, Mavis T., Charles H. Noble, and Stephanie M. Noble (2012), “Managing C2C communications to Enhance Customer Relationships: A 4-Step Model,” Sloan Management Review, 53 (4), 22 - 24.
Adjei, Mavis T., Stephanie M. Noble, and Charles H. Noble (2010), “Online Brand Communities as Drivers of Relationship Quality and Purchase Behavior,” Journal of the Academy Marketing Science, 38 (5), 634 – 653.
Adjei, Mavis T. and Melissa N. Clark (2010), “Relationship Marketing in a B2C Context: The Moderating Role of Personality Traits and switching costs,” Journal of Retailing and Consumer Services, 17(1), 73-79.
Adjei, Mavis T., David Griffith, and Stephanie M. Noble (2009), “When Do Relationships Pay Off For Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing,” Journal of Retailing 85 (4) 493–501.
Clark, Melissa N. and Mavis T. Adjei, and Donna Yancey (2009), “The Impact of Service Fairness Perceptions on Relationship Quality,” Services Marketing Quarterly, 30 (3), 287 – 302.
Noble, Stephanie M., David Griffith, and Mavis T. Adjei, (2006) “Drivers of Local Merchant Loyalty: Understanding the Influence of Gender and Value Orientation,” Journal of Retailing, 82 (3), 177 - 188.
Phillips, Joanna, Mavis Tandoh (Adjei), Stephanie M. Noble, and Victoria Bush (2004), “The Value of Relationship Strength in Segmenting Casino Patrons: An Exploratory Investigation,” Journal of Interactive Advertising, 5 (1).