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Siwon Cho

Siwon Cho, Associate Professor

Siwon Cho, Ph.D., received her bachelor's degree in clothing and textiles from Southern Illinois University; her master's degree in clothing and textiles from Virginia Tech; and her doctoral degree in apparel business and economics analysis from Virginia Tech. She joined SIU in 2009.

The main area of her teaching is Fashion Merchandising. FDM/FASH 482 Fashion Merchandising is a capstone course of Fashion Merchandising specialization that students learn the entire process of fashion merchandising from market research to promotion through brand developments in collaboration with Fashion Design, Fashion Styling, Interior Design students, and industry professionals. Dr. Cho was the recipient of the School of Architecture Teacher of the Year Award in 2013. 


  • FDM/FASH 101 Careers in Fashion
  • FDM/FASH 102 Basic Principles of Clothing Design (Fall 2009)
  • FDM/FASH 241 Textiles I
  • FDM/FASH 340 Textiles II
  • FDM/FASH 342 Fashion Product Analysis (Spring 2010)
  • FDM/FASH 381 Fashion Merchandising Mathematics
  • FDM/FASH 442 Textile and Apparel Economics
  • FDM/FASH 482 Fashion Merchandising
  • FDM/FASH 497 Practicum (Fall 2012)
Siwon Cho

Quigley Hall 311F

Research Interests

Dr. Cho conducts research in the areas of consumer behavior, fashion marketing, and pedagogy. Her research has been published in leading academic journals. She was the recipient of the Paper of Distinction Award, International Textile & Apparel Association (Consumer Behavior Track in 2012; Pedagogy Track in 2015); the Best Paper Award, Family & Consumer Sciences Research Journal (Apparel, Textiles, & Merchandising Track in 2012), which was reported as the 3rd most downloaded article on Wiley Online Library in 2015.


Ph.D. in Apparel at Virginia Tech
M.S. in Clothing and Textiles at Virginia Tech
B.S. in Clothing and Textiles at Southern Illinois University


Dr. Cho has provided service to the school, college, university, profession, and community. She is the co-advisor of student RSO, The Fashion Club (FKA, Fashion Design & Merchandising Association) (2010-); the co-chair of Consumer Behavior Track in the Conference Abstract and Paper Review Committee, International Textile and Apparel Association (2016-2019). She also serves as a reviewer for academic conferences and journals.