Bridget Lescelius | SIU

School of Journalism and Advertising

Bridget Lescelius’ career spans over 30 years in advertising and marketing, including vice president and partner of Spark in Phoenix, Arizona; senior associate of marketing at the Institute for Supply Management in Tempe, Arizona; co-founder and principal at The Big Idea, Inc. in Alexandria, Virginia; senior account executive at The Washington Agency in Washington, D.C.

She was responsible for the development and execution of marketing plans and programs, managed and directed client marketing/communications strategies, public relations efforts, and market research projects. Bridget has worked with a wide variety of clients, from engineering firms, economic development and tourism interests to government agencies, associations, small businesses and Fortune 500 companies.

Bridget returned to her alma mater in 2017 as an instructor of advertising at Southern Illinois University’s College of Mass Communication and Media Arts where she teaches a variety of advertising classes from copywriting to interactive advertising. She manages the Saluki AdLab (a student run ad agency), the student chapter of the American Advertising Federation and serves as faculty mentor for the National Student Advertising Competition. The team has placed in the top 3 in the Midwest district over the past 3 years, placing first in 2021. Bridget founded AAF-Southern Illinois, the first professional chapter of the American Advertising Federation in the area. After living in Boston, Washington, D.C. and Phoenix, she happily reports you can go home again, and be successful!

Bridget holds an MBA from Virginia Polytechnic Institute and State University; MS in Public Relations from Boston University; BS in Radio-TV from Southern Illinois University. She is currently working on her Ed.D. in Higher Education.

Education

M.B.A., Virginia Institute and State University, Pamplin College
M.S, Boston University