Bachelor of Science in Marketing
Our marketing department prepares aspiring professionals with skills that are vital for this exciting career field. Throughout their comprehensive curriculum, students learn all of the key marketing functions used to develop, price, promote and distribute goods and services to customers and organizational stakeholders. Students are quickly able to create exchanges that satisfy customer needs and establish a sustainable competitive advantage for their organizations.
By working closely with students, our faculty provides a solid foundation of essential core skills that apply to every industry in their marketing careers. We offer students the opportunity to choose electives that fit with their specific career interests.
Degree Requirements
The Marketing program track is accomplished by fulfilling the requirements for the Bachelor of Science degree.
- Total Degree Requirements: 120 credit hours
- University Core Curriculum: 39 credit hours
- Professional Business Core: 47 credit hours
- Major Requirements: 24 credit hours
- Electives: 10 credit hours
Check out the undergraduate Curricular Guide, which helps you outline what courses you would want to take each semester for all four years.
Minor
A minor in marketing provides students with additional information and experiences to expand their existing career paths. At SIU, this course of study grounds students in the principles of marketing to create a more effective and well-rounded professional. View the curricular guide.
Student Organizations
At SIU, students are encouraged to seek out organizations made up of their peers, learn about their goals and strengths, as well as discover ways to improve skills in management, critical thinking, and serving others. Such self-awareness is beneficial for career growth.
Southern Illinois University Carbondale students are doing the vast majority of the planning and work for a 2024 bridal show at the campus’ Student Center, but it will be quite unlike its predecessors and your average bridal show in many ways, highlighting local businesses and focusing on inclusivity.
Study Abroad
The SIU College of Business and Analytics has a well-established, one-month study abroad program in France with our partner school, Grenoble Graduate School of Business. This program occurs from mid-May to mid-June every year.
Accredited Program
SIU College of Business is among the top five percent of business schools in the world, holding accreditation from the Association to Advance Collegiate Schools of Business International.
It’s recognition of our diverse faculty with industry-oriented research interests, our innovative curriculum, and our student career opportunities.
Careers
Careers in the field of marketing cut across many industries and involve a variety of organizations. Some of the career options open to the marketing major include industrial selling and sales management, retailing, advertising, marketing research, distribution, international marketing, digital marketing, social media marketing, product management, and marketing management.
The College of Business and Analytics Placement Center is a dedicated career and placement office exclusively serving College of Business and Analytics students, alumni, and corporate partners. Whether you are a student preparing for graduation, or an employer looking for a new talent, you can expect one-on-one customized service.
Scholarships
The College of Business and Analytics offers need-based and merit-based scholarships exclusively for business students, helping offset the cost of your degree.
