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Yuhosua "Josh" Ryoo

Yuhosua "Josh" Ryoo, Assistant Professor

School of Journalism and Advertising

Dr. Yuhosua (Joshua) Ryoo's research interests are at the intersection of new digital technologies (e.g., AI, robots, digital and social media), consumer psychology, and prosocial behavior. In particular, his research focuses on the individual, social, and situational factors associated with new digital technologies and examines how these factors influence people's and organizations' prosocial decision-making and behavior. In addition to various types of prosocial behavior, such as ethical consumption, environmental sustainability, and corporate social responsibility, the roles of new media (e.g., Youtube) and technology (e.g., AI and robots) are therefore in the scope of his research interests.

Prior to joining SIU, he taught undergraduate students as an Assistant Instructor at The University of Texas at Austin. He also served as a Public Information and Education Officer (1st lieutenant) in the Republic of Korea Army, where he was responsible for education, public relations, and advertising.

Josh Ryoo

Office: COMM 1226


  • JRNL 304: Placing Advertising/IMC Messages in the Media
  • JRNL 406: Advertising/IMC Campaign


Ph.D., The University of Texas at Austin (Advertising), 2019
M.A., Korea University (Consumer & Advertising Psychology), 2015
B.A., Korea University (Psychology), 2010